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Planner's Journal

"Memories are short; revenge-shopping is a likely reality": Sunit Khot, Network Advertising Planner's Journal
"Memories are short; revenge-shopping is a likely reality": Sunit Khot, Network Advertising
By Abhinav Anand
May 27, 2020 04:30 IST 1 Min read
"Don't go silent, don't indulge in tokenism": Ankit Singh, Leo Burnett Planner's Journal
"Don't go silent, don't indulge in tokenism": Ankit Singh, Leo Burnett
By Abhinav Anand
May 19, 2020 05:20 IST 1 Min read
"The meaning of the word 'essentials' is changing": Arun Raman, GREY Group Planner's Journal
"The meaning of the word 'essentials' is changing": Arun Raman, GREY Group
By Abhinav Anand
May 12, 2020 05:00 IST 1 Min read
"Brand purpose is all about commitment; people can see through bullshit": Saad Khan, FCB Ulka Planner's Journal
"Brand purpose is all about commitment; people can see through bullshit": Saad Khan, FCB Ulka
By Abhinav Anand
May 06, 2020 05:10 IST 1 Min read
"Social distancing is here to stay and will expedite newer, healthier social rituals": Amit Kekre, DDB Mudra Group Planner's Journal
"Social distancing is here to stay and will expedite newer, healthier social rituals": Amit Kekre, DDB Mudra Group
By Abhinav Anand
May 01, 2020 23:50 IST 1 Min read
"Brands should avoid 'class participation' for the sake of it": Rasika Fernandes, McCann Planner's Journal
"Brands should avoid 'class participation' for the sake of it": Rasika Fernandes, McCann
By Abhinav Anand
Apr 28, 2020 14:30 IST 1 Min read
"Don’t do anything if you're unable to justify it to the brand, marketing objectives" Planner's Journal
"Don’t do anything if you're unable to justify it to the brand, marketing objectives"
By Abhinav Anand
Apr 28, 2020 04:50 IST 1 Min read
"Cutting marketing budgets would be foolish": Ekta Relan, Mullen Lintas Planner's Journal
"Cutting marketing budgets would be foolish": Ekta Relan, Mullen Lintas
By Abhinav Anand
Apr 27, 2020 15:22 IST 1 Min read
"Premium sedans, SUVs might have to wait, but regular models might see faster recovery" Planner's Journal
"Premium sedans, SUVs might have to wait, but regular models might see faster recovery"
By Abhinav Anand
Apr 27, 2020 05:00 IST 6 Min read
"Premium products will exist but people will look for evidence-backed reasons to pay for them" Planner's Journal
"Premium products will exist but people will look for evidence-backed reasons to pay for them"
By Abhinav Anand
Apr 24, 2020 05:20 IST 5 Min read
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