"Don't go silent, don't indulge in tokenism": Ankit Singh, Leo Burnett

In a new series 'Planner's Journal', we explore what the world looks like from the perspective of those in charge of mining consumer insights every day.

Here's what Ankit Singh, senior vice president - strategy, Leo Burnett, has to say:

"When the word ‘unprecedented’ is thrown around unprecedented number of times, the expectation is that we will wake up one fine day and find ourselves in a new world. No doubt the pandemic will bring some big behavioural changes. But the basic human needs and desires, shaped up over millions of years of evolution, don’t change overnight. Fulfilling the existing human needs and desires in the context of the emerging behaviour would define the effective marketing practices in the post-Corona world," says Singh.