Filmed Entertainment

Filmed Entertainment

NeuralGarage and UFO Moviez partners to revolutionise film production and viewing with Gen AI 'VisualDub'

The digital cinema distribution network and in-cinema advertising platform plan to redefine film production and movie viewing experience through innovative technology.
Filmed Entertainment

Tauba Tauba, what happened to movie marketing in the age of Reels?

The virality of 'Tauba Tauba' from 'Bad Newz', driven by influencer reels, highlights a shift in movie marketing, but can it boost box office returns?
Media

Cinema advertising revives on the back of newer releases; industry estimates a 15% growth in festive season

Ad revenues of cinemas are seeing a revival driven by a slew of new releases and the anticipation of the festive season.
Media

Sholay, RHTDM, Gangs of Wasseypur; can old hits lure advertisers to the theatres?

Playing old movies is now a viable alternative to new movies that are failing to bring footfalls. (Repost of a July '24 piece)
Advertising

UFO Moviez unveils ProCAT, a web-based data analysis platform

The newly launched data analysis platform encapsulates advantages of programmatic advertising and applies it to the cinema medium.
Advertising

PVR INOX launches ‘Fresh Dekho. Bada Dekho’ campaign with Kartik Aaryan

The campaign underscores the joy and vibrant freshness that comes with experiencing movies in a cinema hall.
Advertising

BookMyShow's 'Aaj Picture Nahi, Bigger Picture Dekho' ad encourages youth participation in upcoming elections

The campaign utilises an omnichannel strategy to inspire viewers to fulfill their duties.
Media

PVR INOX’s ad-free offering to help it earn more revenue through tickets and F&B sales

Renaud Palliere, CEO of The Luxury Collection and Innovation, PVR INOX, says it allows the cinema exhibitor to squeeze in an extra show per day.
Marketing

BookMyShow and IMAX Corporation launch a digital partnership for Indian entertainment experiences

It aims to enhance the user experience and ease of discovery for moviegoers seeking the IMAX experience.
Marketing

Now you can order food from Zomato at PVR halls!

The delivery service will be available in multiple PVR halls located in Gurgaon.
Filmed Entertainment

NeuralGarage and UFO Moviez partners to revolutionise film production and viewing with Gen AI 'VisualDub'

The digital cinema distribution network and in-cinema advertising platform plan to redefine film production and movie viewing experience through innovative technology.
Filmed Entertainment

Tauba Tauba, what happened to movie marketing in the age of Reels?

The virality of 'Tauba Tauba' from 'Bad Newz', driven by influencer reels, highlights a shift in movie marketing, but can it boost box office returns?
Media

Cinema advertising revives on the back of newer releases; industry estimates a 15% growth in festive season

Ad revenues of cinemas are seeing a revival driven by a slew of new releases and the anticipation of the festive season.
Media

Sholay, RHTDM, Gangs of Wasseypur; can old hits lure advertisers to the theatres?

Playing old movies is now a viable alternative to new movies that are failing to bring footfalls. (Repost of a July '24 piece)
Advertising

UFO Moviez unveils ProCAT, a web-based data analysis platform

The newly launched data analysis platform encapsulates advantages of programmatic advertising and applies it to the cinema medium.
Advertising

PVR INOX launches ‘Fresh Dekho. Bada Dekho’ campaign with Kartik Aaryan

The campaign underscores the joy and vibrant freshness that comes with experiencing movies in a cinema hall.
Advertising

BookMyShow's 'Aaj Picture Nahi, Bigger Picture Dekho' ad encourages youth participation in upcoming elections

The campaign utilises an omnichannel strategy to inspire viewers to fulfill their duties.
Media

PVR INOX’s ad-free offering to help it earn more revenue through tickets and F&B sales

Renaud Palliere, CEO of The Luxury Collection and Innovation, PVR INOX, says it allows the cinema exhibitor to squeeze in an extra show per day.
Marketing

BookMyShow and IMAX Corporation launch a digital partnership for Indian entertainment experiences

It aims to enhance the user experience and ease of discovery for moviegoers seeking the IMAX experience.
Marketing

Now you can order food from Zomato at PVR halls!

The delivery service will be available in multiple PVR halls located in Gurgaon.