"Social distancing is here to stay and will expedite newer, healthier social rituals": Amit Kekre, DDB Mudra Group

In a new series 'Planner's Journal', we explore what the world looks like from the perspective of those in charge of mining consumer insights every day.

Here's what Amit Kekre, national strategy head, DDB Mudra Group, has to say:

"In the near future, there will be a likely resurgence of the classical over the contemporary – in the products and experiences people seek. It is quite possible that, at least in the short-term, the future will be seductively retro."