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Planner's Journal

"Cutting marketing budgets would be foolish": Ekta Relan, Mullen Lintas

In a new series Planner's Journal, we explore what the world looks like from the perspective of those in charge of mining consumer insights every day.

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Abhinav Anand
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"Cutting marketing budgets would be foolish": Ekta Relan, Mullen Lintas

In a new series Planner's Journal, we explore what the world looks like from the perspective of those in charge of mining consumer insights every day.

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Here's what Ekta Relan, national planning director, Mullen Lintas, says...

"Let’s not underestimate our breed of marketeers. The kind of consumerism, the needs and desires of people may change. But our marketeers are super smart. So they will come with new offerings to serve the mindset of this new era."

Ekta Relan

Mullen Lintas Planner's Journal Ekta Relan
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