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Planner's Journal

"Don’t do anything if you're unable to justify it to the brand, marketing objectives"

In a new series Planner's Journal, we explore what the world looks like from the perspective of those in charge of mining consumer insights every day.

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Abhinav Anand
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"Don’t do anything if you're unable to justify it to the brand, marketing objectives"

In a new series Planner's Journal, we explore what the world looks like from the perspective of those in charge of mining consumer insights every day.

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We reached out to Anurag Prasad, national planning director, Lowe Lintas. Here's what he has to say:

"We are likely to suffer from inability to afford, being a consumption society for a significant period of time, but that should not be mistaken for the humankind adopting a more balanced, or minimalistic approach to life."

Anurag Prasad

Lowe Lintas Planner's Journal Anurag Prasad
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