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Piruz Khambatta

Rasna’s move to become an all-round family drink finds a spot on JioCinema for IPL 2024 Advertising
Rasna’s move to become an all-round family drink finds a spot on JioCinema for IPL 2024
By Yash Bhatia
Apr 02, 2024 05:30 IST 5 Min read
Rasna’s ‘lovable journey’ into the 21st century Marketing
Rasna’s ‘lovable journey’ into the 21st century
By Aishwarya Ramesh
Nov 22, 2022 05:10 IST 4 Min read
"Won't compete with MNC colas; will target middle class in small towns": Rasna's Piruz Khambatta on 'Indie Cola' Marketing
"Won't compete with MNC colas; will target middle class in small towns": Rasna's Piruz Khambatta on 'Indie Cola'
By Benita Chacko
Sep 08, 2021 05:30 IST 4 Min read
“I didn’t want a Michelin star chef to endorse Rasna”: Piruz Khambatta Marketing
“I didn’t want a Michelin star chef to endorse Rasna”: Piruz Khambatta
By Abid Hussain Barlaskar
May 03, 2021 05:30 IST 4 Min read
Rasna’s new avatar, a flavour ingredient for cakes, cookies and jellies Marketing
Rasna’s new avatar, a flavour ingredient for cakes, cookies and jellies
By afaqs! news bureau
Apr 28, 2021 04:30 IST 4 Min read
CII session: "The biggest challenge today is not demand, but the supply chain..." Marketing
CII session: "The biggest challenge today is not demand, but the supply chain..."
By Shreyas Kulkarni
May 20, 2020 05:00 IST 4 Min read
"It's not just about the brand anymore; it's about winning the supply chain game": Rasna's Piruz Khambatta Distribution Diaries
"It's not just about the brand anymore; it's about winning the supply chain game": Rasna's Piruz Khambatta
By afaqs! news bureau
May 19, 2020 05:30 IST 4 Min read
"The ad was not created for winning creative awards": Rasna's Piruz Khambatta Advertising
"The ad was not created for winning creative awards": Rasna's Piruz Khambatta
By afaqs!, New Delhi and Abid Hussain Barlaskar
Apr 07, 2019 23:20 IST 4 Min read
"I've told my agency I want to clock at least 10 million YouTube views in a week": Piruz Khambatta on Rasna ad Advertising
"I've told my agency I want to clock at least 10 million YouTube views in a week": Piruz Khambatta on Rasna ad
By afaqs!, Mumbai and Suraj Ramnath
Feb 27, 2017 05:30 IST 4 Min read
"I have never copied the marketing strategy of any MNC; they copy me": Piruz Khambatta, Rasna Interviews
"I have never copied the marketing strategy of any MNC; they copy me": Piruz Khambatta, Rasna
By afaqs!, Mumbai and Ashwini Gangal
Mar 25, 2015 05:30 IST 5 Min read
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