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Hamara Bajaj: From an industrialist's surname to an iconic tagline
Feb 14, 2022 05:20 IST
7 Min read
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'Brand face' is not interchangeable with 'campaign idea': Has the penny dropped?
Apr 12, 2021 04:40 IST
5 Min read
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Will the hot new 'produce wash' segment fizzle out like a fad, or grow?
Jun 16, 2020 05:30 IST
6 Min read
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Has brand marketing changed forever… or do the fundamentals stay unchanged?
Apr 21, 2020 05:30 IST
7 Min read
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"All the media we've done is one big experiment": Vikas Agarwal, OnePlus
Jul 26, 2019 05:30 IST
12 Min read
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"Why's a video of a cat on a skateboard not 'premium'?": Sameer Singh, CEO, GroupM South Asia
May 24, 2019 05:30 IST
5 Min read
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