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Marketing

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Festive marketing in India: changing trends and consumer behaviour
By Diksha Seth
Oct 28, 2024 05:00 IST 5 Min read
Somasree Bose Awasthi speaks to afaqs! Marketing
Saffola’s ‘heart-smart’ marketing sees an AI push
By Ubaid Zargar
Oct 01, 2024 05:30 IST 4 Min read
Sunil Kaul interview Marketing
Leica is aiming for a wider recall with ambassador chef Ranveer Brar
By Ubaid Zargar
Sep 30, 2024 05:20 IST 4 Min read
Modern marketers must be part artists, part sellers; do you fit the bill? Marketing
Modern marketers must be part artists, part sellers; do you fit the bill?
By Ubaid Zargar
Sep 12, 2024 05:30 IST 5 Min read
Half of your marketing budget is wasted. Now you can know which half. Guest Article
Half of your marketing budget is wasted. Now you can know which half.
By Binit Kumar
Jun 17, 2024 04:30 IST 5 Min read
AI is here to stay, but the buck stops with marketers Marketing
AI is here to stay, but the buck stops with marketers
By Ubaid Zargar
May 22, 2024 05:00 IST 4 Min read
GECs, sampling, and lots of cricket: Cycle Pure Agarbathi’s 75 years of marketing Marketing
GECs, sampling, and lots of cricket: Cycle Pure Agarbathi’s 75 years of marketing
By Ubaid Zargar
May 20, 2024 05:30 IST 6 Min read
From celebrity collabs to virtual influencers; here’s how realme is marketing its new NARZO Marketing
From celebrity collabs to virtual influencers; here’s how realme is marketing its new NARZO
By Ubaid Zargar
Mar 15, 2024 05:20 IST 7 Min read
Enough of awareness campaigns; 2024 will be the year of performance marketing for LEGO Group India Marketing
Enough of awareness campaigns; 2024 will be the year of performance marketing for LEGO Group India
By Ubaid Zargar
Mar 07, 2024 05:30 IST 6 Min read
The Uberisation of the Chief Marketing Officer Marketing
The Uberisation of the Chief Marketing Officer
By Venkata Susmita Biswas
Feb 05, 2024 05:30 IST 8 Min read
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