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book excerpt

Book Excerpt: How Ritesh Agarwal launched OYO Marketing
Book Excerpt: How Ritesh Agarwal launched OYO
By afaqs! news bureau
May 21, 2020 05:20 IST 4 Min read
Once upon a conference room... Advertising
Once upon a conference room...
By afaqs! news bureau
Mar 04, 2019 23:13 IST 6 Min read
"Many years back, when I was the head of marketing at Cadbury..." Guest Article
"Many years back, when I was the head of marketing at Cadbury..."
By , Mumbai and Chandramouli Venkatesan
Feb 12, 2019 00:01 IST 5 Min read
Happydent shines a light on an issue that matters… Guest Article
Book Excerpt: Prasoon Joshi's 'Thinking Aloud'
By McCann, Mumbai and Prasoon Joshi
Feb 07, 2019 00:12 IST 6 Min read
"We were not a big account like a Coke or a Pepsi and did not have crores of rupees to spend on advertising..." News
"We were not a big account like a Coke or a Pepsi and did not have crores of rupees to spend on advertising..."
By Other site, Mumbai and Sanjay Mehta and Hareesh Tibrewala
Jan 04, 2019 00:02 IST 5 Min read
"We're known to lapse into a Hindi or Urdu phrase if it makes the point well" Guest Article
"We're known to lapse into a Hindi or Urdu phrase if it makes the point well"
By , Mumbai and Roshan Abbas and Siddharth Banerjee
Nov 28, 2018 23:26 IST 6 Min read
"Zomato has always been a very limited-cost marketing player" News
"Zomato has always been a very limited-cost marketing player"
By afaqs! news bureau and afaqs!, Mumbai
Sep 03, 2018 00:26 IST 6 Min read
How brand BookMyShow was born Guest Article
How brand BookMyShow was born
By , Mumbai and Harsh Pamnani
Aug 26, 2018 23:27 IST 4 Min read
'We have this ambition to become a Rs 20,000-crore revenue company': Ashni Biyani, Future Group Guest Article
'We have this ambition to become a Rs 20,000-crore revenue company': Ashni Biyani, Future Group
By , Mumbai and Rinku Paul and Puja Singhal
Aug 06, 2018 00:11 IST 4 Min read
"Baba Ramdev has shown that a scantily-clad man, too, can sell products" Advertising
"Baba Ramdev has shown that a scantily-clad man, too, can sell products"
By afaqs!, Mumbai and Ritu Singh
Feb 08, 2018 05:30 IST 7 Min read
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