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Shivaji Dasgupta

Supreme Court crackdown on misleading ads puts spotlight on complications of regulating ads Advertising
Supreme Court crackdown on misleading ads puts spotlight on complications of regulating ads
By Ruchika Jha & Nisha Qureshi
Jun 13, 2024 05:30 IST 5 Min read
How nostalgia is no longer authentic Guest Article
How nostalgia is no longer authentic
By Shivaji Dasgupta
Jan 01, 2024 04:50 IST 4 Min read
Will Experience Alliances be the future of consumption? Guest Article
Will Experience Alliances be the future of consumption?
By Shivaji Dasgupta
Dec 27, 2022 05:00 IST 3 Min read
Will Experience Alliances be the future of consumption? Guest Article
Why brands in India must fall in love with the vernacular
By Shivaji Dasgupta
Aug 16, 2022 04:50 IST 3 Min read
Will Experience Alliances be the future of consumption? Guest Article
Flyers to be spoilt for choice again
By Shivaji Dasgupta
Jul 26, 2022 05:00 IST 4 Min read
Will Experience Alliances be the future of consumption? Guest Article
Can ad agencies hold off on selling fads?
By Shivaji Dasgupta
Jun 29, 2022 05:00 IST 3 Min read
First Cadbury's Dairy Milk and now, ITC positions cookies as 'meetha'... Advertising
First Cadbury's Dairy Milk and now, ITC positions cookies as 'meetha'...
By Aishwarya Ramesh
Aug 22, 2019 11:33 IST 5 Min read
Vikram Malhotra's Abundantia makes key level appointments Media
Vikram Malhotra's Abundantia makes key level appointments
By afaqs! news bureau and afaqs!, Mumbai
May 23, 2014 05:30 IST 2 Min read
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