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Shivaji Dasgupta

The crush of civilisations Guest Article
The crush of civilisations
By Shivaji Dasgupta
Feb 14, 2024 04:40 IST 4 Min read
How nostalgia is no longer authentic Guest Article
How nostalgia is no longer authentic
By Shivaji Dasgupta
Jan 01, 2024 04:50 IST 4 Min read
Why Brand Gandhi is both timeless and timely Guest Article
Why Brand Gandhi is both timeless and timely
By Shivaji Dasgupta
Oct 02, 2023 05:10 IST 4 Min read
Will Experience Alliances be the future of consumption? Guest Article
Will Experience Alliances be the future of consumption?
By Shivaji Dasgupta
Dec 27, 2022 05:00 IST 3 Min read
Will Experience Alliances be the future of consumption? Guest Article
Why brands in India must fall in love with the vernacular
By Shivaji Dasgupta
Aug 16, 2022 04:50 IST 3 Min read
Will Experience Alliances be the future of consumption? Guest Article
Flyers to be spoilt for choice again
By Shivaji Dasgupta
Jul 26, 2022 05:00 IST 4 Min read
Will Experience Alliances be the future of consumption? Guest Article
Can ad agencies hold off on selling fads?
By Shivaji Dasgupta
Jun 29, 2022 05:00 IST 3 Min read
From Ray, the genius, to Ray, the brand Guest Article
From Ray, the genius, to Ray, the brand
By Shivaji Dasgupta
May 24, 2022 05:00 IST 3 Min read

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