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Mayank Shah

Genius to Goodness: A new generation of messaging for Parle-G Advertising
Genius to Goodness: A new generation of messaging for Parle-G
By Yash Bhatia
Feb 07, 2024 05:30 IST 5 Min read
Chose to advertise on TV for the IPL because it is tried and tested: Mayank Shah, Parle Products Marketing
Chose to advertise on TV for the IPL because it is tried and tested: Mayank Shah, Parle Products
By Shreyas Kulkarni
Apr 24, 2023 05:30 IST 4 Min read
Yes to moral values, no to price hikes, and spending more on TV than digital: Parle-G in 2023 Advertising
Yes to moral values, no to price hikes, and spending more on TV than digital: Parle-G in 2023
By Shreyas Kulkarni
Jan 02, 2023 05:20 IST 4 Min read
Why is Parle-G selling mugs and tote bags? Marketing
Why is Parle-G selling mugs and tote bags?
By Shreyas Kulkarni
Sep 21, 2022 05:30 IST 5 Min read
Parle Products increases production of Hide & Seek Creme Sandwich; launches new TVC Advertising
Parle Products increases production of Hide & Seek Creme Sandwich; launches new TVC
By Benita Chacko
Jul 25, 2022 05:30 IST 3 Min read
Why did Parle-G diversify into ‘Oats & Berries’ and ‘Kismi Cinnamon’? Marketing
Why did Parle-G diversify into ‘Oats & Berries’ and ‘Kismi Cinnamon’?
By Shreyas Kulkarni
Jul 05, 2022 05:30 IST 3 Min read
"90-95% people can't differentiate between two Marie brands in a blind test": Mayank Shah, Parle Products Marketing
"90-95% people can't differentiate between two Marie brands in a blind test": Mayank Shah, Parle Products
By Shreyas Kulkarni
Aug 12, 2021 05:30 IST 4 Min read
After Tata Tea Premium, Parle Marie eyes Maharashtra with a three-ad regional campaign  Advertising
After Tata Tea Premium, Parle Marie eyes Maharashtra with a three-ad regional campaign 
By Shreyas Kulkarni
Aug 11, 2021 05:20 IST 3 Min read
Why did a biscuit giant decide to extend its equity to packaged wheatflour? A chat with Parle's Mayank Shah on Parle G chakki atta Marketing
Why did a biscuit giant decide to extend its equity to packaged wheatflour? A chat with Parle's Mayank Shah on Parle G chakki atta
By Aishwarya Ramesh
Jun 08, 2021 05:30 IST 5 Min read
Are frequent local lockdowns the biggest threat to the recovery of the FMCG sector? POV
Are frequent local lockdowns the biggest threat to the recovery of the FMCG sector?
By Shreyas Kulkarni
Jul 28, 2020 05:30 IST 6 Min read
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