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marketing strategy

Shubhodip Pal quits Micromax; Shubhajit Sen is new CMO Guest Article
Chhota packet, bada problem: a look at low unit packs
By Shubhajit Sen
Aug 05, 2021 05:10 IST 5 Min read
‘Covid Consumerism’: Good for business, bad for marketing? Editor's Note
‘Covid Consumerism’: Good for business, bad for marketing?
By Ashwini Gangal
Sep 17, 2020 04:30 IST 4 Min read
'Vocal for Local' is not a marketing strategy Guest Article
'Vocal for Local' is not a marketing strategy
By Ruchira Jain
Jun 08, 2020 05:00 IST 6 Min read
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