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brand purpose

Rethinking 'Goodness': The perceived virtue of brand purpose in today's market Advertising
Rethinking 'Goodness': The perceived virtue of brand purpose in today's market
By Nisha Qureshi & Ubaid Zargar
Nov 06, 2023 05:30 IST 5 Min read
Unilever to stop force-fitting ‘purpose’ in its brands says CEO Hein Schumacher Brands
Unilever to stop force-fitting ‘purpose’ in its brands says CEO Hein Schumacher
By afaqs! news bureau
Oct 30, 2023 05:10 IST 3 Min read
FCB Group India announces organizational restructuring and key elevations Guest Article
How brand purpose turned into woke washing while we were busy making ads
By Robby Mathew
Mar 04, 2020 05:25 IST 2 Min read
U2's Bono and the passion for purpose beyond profits Guest Article
U2's Bono and the passion for purpose beyond profits
By Shubranshu Singh
Dec 17, 2019 05:00 IST 4 Min read
"You can't outsource responsibility": Paul Polman, former CEO, Unilever News
"You can't outsource responsibility": Paul Polman, former CEO, Unilever
By Ashwini Gangal and afaqs!, Kochi
Feb 27, 2019 00:28 IST 3 Min read
Does every brand really need a higher purpose? Advertising
Does every brand really need a higher purpose?
By afaqs!, Mumbai and Ashwini Gangal
Aug 19, 2018 23:56 IST 11 Min read
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