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Brand-nomics

"Nicotex looks like regular chewing gum; consumers tend to chew it like that..." Advertising
"Nicotex looks like regular chewing gum; consumers tend to chew it like that..."
By afaqs!, New Delhi and Abid Hussain Barlaskar
Jun 12, 2018 23:54 IST 5 Min read
Is India ready for 'aerated chocolate'? Mondelez India thinks so... Advertising
Is India ready for 'aerated chocolate'? Mondelez India thinks so...
By afaqs!, Mumbai and Ashwini Gangal
Jul 29, 2015 05:30 IST 4 Min read
Mardonwala Dandruff? Advertising
Mardonwala Dandruff?
By afaqs!, Mumbai and Ashwini Gangal
Apr 28, 2014 05:30 IST 4 Min read
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