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50 years of strategic planning

50 Years of Account Planning: Researchers to 'brief writers' to the CMO's 'brand glue'... Advertising
50 Years of Account Planning: Researchers to 'brief writers' to the CMO's 'brand glue'...
By afaqs!, Mumbai and Ashwini Gangal
Sep 16, 2018 14:57 IST 12 Min read
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