Bajaj Allianz Life Insurance ropes in Vijay Sinha as CMO

He has over 29 years of experience and moves from TATA AIA Life Insurance.

Bajaj Allianz Life Insurance has roped in a new chief marketing officer Vijay Sinha. He has over 29 years of experience and worked in marketing, corporate communications, product development, agency sales, sales training, channel development and others in the life insurance industry.

In his new role, Sinha will be responsible for making customer focus the central theme of the organization. Overall, he will be responsible for driving the organizational strategy on marketing, customer service and retention.

Sinha joins from Tata AIG Life Insurance where he led various assignments for over 10 years and was last designated as senior vice president, head premier academy and sales force automation, India. He joined Tata AIG Life Insurance in 2004 as VP, distribution training.

This is his second stint in Bajaj Allianz. He had worked for two years between 2001 and 2003 as a marketing manager. Back then, Sinha had successfully led partnerships/distribution with corporate, product development, corporate branding and communication and agency sales. Before that he worked for LIC of India in several roles of marketing manager, senior branch manager and others.