Zenith unveils new global brand vision and identity

Called ROI+, the new approach is designed to solve business challenges though advanced communications models with three key client benefits.

enith has unveiled a new global approach to communications, supported by a relaunch of the network's brand identity, proposition and platforms.

The move is a significant development for the network since the launch of its ROI Agency positioning in 2002. Building on this positioning, Zenith has launched a new proposition that will enable the network to take a lead role in marketing transformation in order to drive profitable growth for clients.

The move is lead by Vittorio Bonori, global brand president, Zenith. Bonori says in a press release, "We have a vision for delivering transformational growth for our clients and this required a new way of working that embraces both technology and invention. I believe that Zenith's new proposition and brand identity builds on our distinctive ROI positioning and sets us further apart from the competition."

According to the press release shared with us, Zenith's global website, (www.zenithmedia.com), has been completely overhauled as part of the global rebranding programme. The new global approach and rebrand was developed by Zenith's new Global Leadership Team working closely with leaders from Zenith's key markets around the world, including USA, UK, Germany and China. Zenith also worked with a range of digital, design and consultancy partners on this development programme.

Tanmay Mohanty, group chief executive officer (CEO), Zenith India, believes that Zenith now has an approach with three pillars, which is about delivering more effective campaigns and taking a longer-term consultancy approach and building long-term capabilities and that this is the appropriate time to launch Zenith's new proposition and brand identity in India.

Mohanty adds, "Our first pillar is our ability to create upstream strategies that deliver business transformation. For example, in ad-tech consulting, our upstream strategic development is greatly enhanced through ROI+. Second is our focus on the full consumer journey to deliver more effective communications strategies. And third is our market leading approach to maximising downstream efficiencies. ROI+ enables us to apply sophisticated automation through AI and machine learning techniques."

The new agency proposition sees Zenith's 'peak' logo re-imagined as a framework and is supported by new colours, fonts and photography that set a bright and differentiating tone across all Zenith's brand assets around the world.