IMAX India appoints KRDS to handle its social media duties

KRDS specialises in designing social media strategies, integrating application / microsite development, community building and management.

KRDS India has been appointed as the social media agency for IMAX in India. KRDS, which specialises in designing social media strategies, integrating application / microsite development, community building and management will be in charge of handling IMAX India's Social Media presence.

John Schreiner, senior vice-president, theatre development, Russia, CIS, Middle East and India says in a press release, "As IMAX's theatre footprint grows in India along with the tech-savviness of the Indian movie-goer, IMAX wanted to ensure that we had the strongest partner possible in the social media space to communicate that IMAX theatres are the place to watch the biggest blockbusters in the best format available."

Speaking on the win, Achal Deoda, business head, north and west, KRDS India says, "Our teams are excited to work with IMAX to further their social media and digital presence in India. Our focus will be to bring real engagement between the audience and the brand and introduce the audience to the great IMAX experience. KRDS India is at the forefront of social media and digital content, communication and technology innovation across industries and especially in the entertainment domain, with multiple Facebook ChatBots and social media campaigns released in the recent months for top Film and entertainment projects."