Social Kinnect wins fbb's digital media biz

The agency will kick start their partnership to launch the Spring Summer 17' collection soon.

Social Kinnect has bagged the digital media mandate for fbb (Fashion at Big Bazaar). The mandate includes the digital duties of creative strategy and management of the brand's digital assets. They will be kick-starting their partnership to launch the Spring Summer 17' collection.

Commenting on the association through a press statement, Rohan Mehta, CEO - Social Kinnect, says, "A majority of fbb's target audience consists of the youth of the country whose attention is focused on the internet. Therefore social and digital is going to play a pivotal role in the growth of the brand. We intend to use digital not only from the standpoint of setting trends and educating the customer, but also to drive footfalls into the brick and mortar store. fbb is a very exciting client for us to work with as Future Group is a very dynamic and fast moving group and our visions of how we want the brand to grow are completely aligned."

Pawan Sarda, group head - digital at Future Group India, adds, "fbb is India's fashion hub and digital is a key platform to establish the same. I am sure partnering with Social Kinnect will help us create stronger engagement with our audience and influence their fashion choices."