DTH operator Dish TV is in the process of scouting for digital ideas. The brand team is currently in conversation with a few digital agencies. The pitch that began recently is underway in Delhi. Participating agencies will be required to present both digital strategy as well as creative solutions, in that order.
Most recently, Interactive Avenues has worked on the digital duties for Dish TV. In July 2012, the agency won the digital account for Zee Network; Dish TV is a part of the Essel Group, parent company of Zee.
In January 2012, in a move to strengthen its relationship with consumers, Dish TV changed its positioning from 'Ghar Aayi Zindagi' to 'Dish Sawar Hai'. This was based on the consumer insight that people who are passionate about entertainment do not let anything come in the way of it and never compromise on their TV viewing experience.
Most recently, McCann Erickson has worked on the creative duties of Dish TV. In fact, the agency won gold metals for its creative work for the brand in the Design category (Posters and Craft in Design) at Goafest 2013.
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