DDB MudraMax wins L&T's digital business

The win is the result of a review process in which several agencies took part.

DDB MudraMax has won the digital mandate for Larsen & Toubro. The agency will handle the entire gamut of digital duties for the brand, including SEM (search engine marketing), SEO (search engine optimisation), web design, online planning, buying and creative.

The win is the result of a review process in which several agencies took part. There is no incumbent agency on the account.

While no official statement could be obtained at the time of filing this report, highly placed industry sources close to the development have confirmed the news to afaqs!.

It may be recalled that in July, DDB MudraMax was awarded the media planning and buying mandate for the L&T Group after a closely fought multi-agency pitch. The current win consolidates the brand's media and digital duties with the agency.

The creative pitch for Larsen & Toubro Finance (LTF), a subsidiary of Larsen and Toubro (L&T) in the financial services space, is currently underway in Mumbai; the result is expected shortly.

Larsen & Toubro is one of the largest technology, engineering, construction and manufacturing companies in India's private sector.