Columbus India to manage Snapdeal's affiliate marketing duties

The account will be handled by the agency’s Delhi office.

Columbus India, the digital agency from Dentsu Aegis Network (DAN), has been appointed as the affiliate marketing agency for Snapdeal, an online marketplace. The account was won following a direct pitch, and will be handled out of the agency’s Delhi office.

Speaking about the win, Anurag Gupta, CEO, Columbus India, says in a company statement, “We look forward to this new engagement with Snapdeal, and are putting all efforts to make this a success. With our performance marketing capabilities around e-commerce, we are confident of being able to help Snapdeal further strengthen its brand and business by increasing site visits, engagement and conversions.”

Nitin Sabharwal, CBO, Columbus India, adds, “For e-commerce companies, leveraging the affiliate channel is one of the most cost effective channels to achieve one-to-one performance marketing at scale. We are deploying the best in-class solutions for Snapdeal to achieve their goals.”

As per the mandate, Columbus India will manage Snapdeal’s affiliate marketing programme that includes managing publishers globally. The agency will assign over 10 digital experts across offices in Delhi, Mumbai and Bangalore, and will support Snapdeal in growing its affiliate programme.

Commenting on the association, a Snapdeal spokesperson says, “Affiliate marketing is an important tool to translate brand awareness into sales. Columbus India is well positioned to augment Snapdeal’s customer acquisition by optimising partner and affiliate relationships through its custom built performance marketing tech tools.”