Re-branding of Mediascope Publicitas to 'MEDIASCOPE' in India

NEWBASE looks to drive change with this re-branding exercise.

Mediascope Publicitas, a multi-media, content generation and media sales corporation, and a part of NEWBASE, (formerly Publicitas International), today announced that it would henceforth be known as MEDIASCOPE in India.

As per the press note, this follows the Publicitas Group's global corporate re-branding exercise and name change to NEWBASE, emphasising its new identity as an independent, technology-enabled media consultancy. Operating in over 30 markets, the NEWBASE team works with media, technology, data and market research the world over, to drive sales for their clients.

Speaking on the re-branding, Jörg Nürnberg, group chief executive officer (CEO), NEWBASE, says in a press release, "This re-brand marks a significant step in the company's evolution. We are redefining who we are - an independent company driving change and shaping the future of the media marketing industry."

Marzban Patel, CEO MEDIASCOPE, says in a press release, "Through this re-branding exercise, we leverage the brand equity of MEDIASCOPE that has been established over the past 37 years. Our enduring partnership with NEWBASE will continue to provide us with access to global best practices that will enable us to service our clients and offer them the best solutions for their marketing needs globally."

In India, MEDIASCOPE provides brand marketers and their agencies with international and local market media intelligence and advertising strategies. The company offers a full stack executional support and direct access to media channels and publishers across the globe.