Infectious appoints Vimesh Shah as VP

In his new role at Infectious, he will be responsible for managing all existing businesses.

Infectious, an independent agency started in April 2013 by Ramanuj Shastry and Nisha Singhania, has recently appointed Vimesh Shah as vice-president (VP). He will be responsible for managing all existing businesses.

Commenting on Shah's appointment, Singhania, co-founder, Infectious & Firki, says, "At Infectious we are very particular about the kind of talent we bring on board - it is critical for them to fit into our culture. With (Vimesh) Shah we feel that there is a perfect fit. His entrepreneurial experience makes him an asset for any independent agency. Also, his strengths are that of a nurturer - he will add immense value to both our brands and our people."

Speaking about his new role, Shah says through a press statement, "In a short period, Infectious has made its mark by doing some path-breaking work that has helped build brands and also generate buzz. I am happy and excited to work with (Nisha) Singhania and (Ramanuj) Shastry again, and look forward to creating magic for brands and building formidable client partnerships."

A commerce graduate from Mumbai University, Shah has over 19 years of experience in brand building. Prior to joining Infectious, Shah served as co-founder and COO of ByeByeCity.com - an online e-commerce platform.

He has also worked with leading advertising agencies such as McCann Erickson as business director, Mudra as AVP, Rediffusion Y&R as brand partner, Saatchi & Saatchi as associate account director, Vyas Giannetti Creative as account manager, and finally as partner at Dattaram in his last advertising stint.