RK Swamy BBDO wins PN Rao's marketing mandate

The account will be serviced by the agency's Bengaluru office.

RK Swamy BBDO has bagged the marketing and communications business of PN Rao, an apparel retail brand. The agency's Bengaluru office will handle the mandate.

Commenting on the win, Ashish Deodhar, principal consultant, RK Swamy says, "We are excited to add yet another iconic Bengaluru brand to our portfolio. To take a brand with such a glorious past, a significantly large loyal customer base and a rare clarity of vision to greater heights is a responsibility we are going to enjoy."

Naveen Pishe, partner, PN Rao, adds, "We are seeking to grow our business significantly until 2023 (P N Rao will be 100-year brand) and re-align our branding, to target the super-premium segment. RK Swamy BBDO's experience will take us through this important phase."

Established in 1923 PN Rao is a men's fashion and clothing brand. It has seven stand-alone stores spread across South India.