BBDO's Touch the Pickle Wins Gold Media Lotus: Adfest 2016

Touch the Pickle has also won the prestigious Grande Lotus Roots award this year.

The second and final batch of winners has been announced.

BBDO's Touch the Pickle campaign for P&G's Whisper has won the Grande Lotus Roots Award. This award recognises campaigns that "embody local values whether in terms of culture, religion, beliefs, traditions, or language... that preserve and celebrate the rich heritage and value of each local culture."

Said Jeremy Craigen, global chief creative officer, Innocean Worldwide, Seoul, and Grand Jury President, Adfest 2016, "I came here to understand APAC culture... to see work that really speaks to its own community rather than the international community at large. Such work has its own charm."

Touch the Pickle has also won a Gold Media Lotus in the Best Use of Social Media & Earned Media sub-category, a Silver Media Lotus in the Best Integrated Media Campaign sub-category and a Bronze Promo Lotus in the Best Use of Social Media sub-category.

BBDO's Share the Load campaign for P&G's Ariel Matic has won a Silver Media Lotus in the Best Use of Ambient (Small Scale) sub-category and a Bronze Media Lotus in the Best Use of Social Media & Earned Media sub-category.

Dentsu Webchutney's Happy Hour Rewind campaign for Turquoise Cottage has won a Bronze Promo Lotus in the Best Use of Merchandising/In-store Marketing (including Promotional Packaging) sub-category.

McCann Worldgroup has won a Silver Film Lotus for its Rudaali ad for Radio Mirchi in the Communication Media & Publications sub-category.

Creativeland Asia has won an Effective Lotus for its ad for Kalpataru Amoda Reserve in the Small Budget sub-category.

P&G was named Advertiser of the Year and BBDO was named Network of the Year in the Special Awards segment.

This year, Mumbai was No.3 on the list of 'Top 5 Submitting Cities'; 268 entries were sent from Mumbai. In all, the Adfest authorities received 3,112 entries from 39 cities.

Two Indian agencies were on the list of 'Top 5 Submitting Companies' - J. Walter Thompson India (76 entries) and BBDO India (56 entries).

Mumbai was No.4 on the list of 'Top 5 Awards by City'; Mumbai fetched 25 awards this year.

Click here to see the first batch of winners.