Ralph&Das wins strategic and creative mandate for V-Guard

The marketing budget of the company is pegged at over Rs. 40 crore.

V-Guard has appointed Bengaluru-based agency Ralph&Das as its strategic and creative partner for its entire product portfolio. The marketing budget of the company is pegged at over Rs. 40 crore.

The company is in the midst of a 'master branding' exercise. Ralph&Das will play a major role in partnering V-Guard in this strategic exercise in addition to being its creative partner. While taking care of the brand's positioning, it will also suggest new range of products for V-Guard.

The Kochi-based listed company has a product portfolio spanning stabilisers, wires, fans, switch gears, electric water heaters, digital inverters, pumps, solar water heaters, induction cook tops and mixer grinders.

Commenting on the development, Nandagopal Nair, head - corporate communications, V-Guard Industries, says, "V-Guard is in the midst of one of its most ambitious projects - the re-positioning exercise of the brand. Our communications agency will be partnering and working with us intensively on this exciting exercise."

"We were also looking at our communications agency to be the extended arm of our marketing team who would go beyond conventional advertising ideas and bring about refreshing marketing-oriented solutions to the table. In R&D we found just that," adds Nair.

Kaustav Das, CEO, Ralph&Das, says, "V-Guard is an important win. Ralph&Das' integrated DNA is honed to connect the dots between business needs, strategic vision and out-of-the-box creative thinking and execution; this is the best opportunity we have to demonstrate that capability."

Anil Ralph Thomas, director and chief creative officer, Ralph&Das, says, "It is always heartening when you get to work with clients who are not only good, but appreciate and look for good work. And, moreover, with such interesting categories in their portfolio, it's a journey we are eagerly looking forward to."

Ralph&Das has already executed two TVCs for V-Guard mixer grinders for Onam. A TVC for solar water heaters is under production and will be on air shortly.

Ralph&Das is an integrated agency, with services spanning strategic consultancy, advertising, social media and video content, founded by Thomas and Das. It started operations in Bengaluru on July 1 with Bluestone.com as its first client and also executed the 'Independence Day' digital film for Baby Oye.