Mediacom leads with three shortlists – two for P&G’s Ariel and one for P&G’s Whisper
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Mediacom’s ‘Share the Load’ campaign for P&G India’s Ariel has received two shortlists; the agency’s ‘Touch the Pickle’ campaign for P&G India’s Whisper has received one shortlist. In all, the agency has three Media shortlists this year.
FCB Ulka Group and DDB Mudra Group have one shortlist each. DDB Mudra Group’s ‘Eye for an eye’ campaign for online eyewear portal Lenskart.com has been shortlisted. FCB Ulka Group’s Project Resume for Salaam Bombay Foundation has been shortlisted – the campaign was aimed at providing education for underprivileged girls.