SBI initiates creative pitch for upcoming campaign

The process is underway in Mumbai.

Leading public sector bank State Bank of India (SBI) has initiated a creative pitch.

The process is underway in the company's head office in Mumbai. Several agencies - including both, those on the bank's existing creative roster, as well as agencies that are not currently empanelled with the brand - have begun making presentations.

Highly placed sources, who have confirmed the development to afaqs!, go on to inform that the pitch is for an upcoming advertising campaign, which is scheduled to break sometime during June this year.

Creative agencies that have worked on the SBI account in the recent past include DDB Mudra, RK Swamy BBDO, Inter Publicity, Crayons Advertising, Adfactors Advertising, Mode Advertising and Marketing and Ad Syndicate.

SBI offers a range of banking, finance and insurance solutions. These include life insurance, general insurance, mutual funds, credit cards, government security and corporate bonds.

Currently, SBI's tagline is 'The Banker to Every Indian'.