Cannes 2014: JWT, O&M and 22feet Tribal Worldwide Get Cyber Shortlists

Shortlisted work includes JWT's Nike campaign (3), O&M's campaigns for Google (1) and Akanksha Foundation (1) and 22feet Tribal's work for Tata Global Beverages (1).

Six Indian entries have been shortlisted in the Cyber Lions category. Agencies include JWT (3), O&M (2) and 22feet Tribal Worldwide (1).

All of JWT's three shortlists are for its work for Nike. O&M's are for Google (1) and Akanksha (1). 22feet Tribal Worldwide's work for Tata Global Beverages has received one shortlist.

Details:

JWT India:

All three shortlists are for the Make Every Yard Count campaign for Nike India's Nike Cricket. Mindshare Bangalore is the media agency and 1st December Films Bangalore is the production company. Sub-categories - Use of Co-Creation & User Generated Content, Clothing, Footwear & Accessories, and Use/Curation of Image/s.

O&M India:

The agency has two shortlisted entries. The first one is for its Google Reunion film for Google India; the film promotes Google's prized ‘search' feature. Chrome Pictures Mumbai is the production company. Sub-category – Storytelling.

The agency's second shortlist is for its Message Barter campaign for The Akanksha Foundation (Akanksha Foundation Schools). Sub-category - Charities, Public Health & Safety, Public Awareness Messages.

22feet Tribal Worldwide Bangalore:

The agency's Push The Pin campaign for Tata Global Beverages (tea) fetched this shortlist. Maxus Global Bangalore is the media agency. Sub-category - Use of Co-Creation & User Generated Content.

Catch up on all the latest updates from the Cannes Lions - International Festival of Creativity here.