Rediffusion-Y&R promotes Komal Bedi Sohal as CCO

More structural changes at the agency are in the pipeline.

Mumbai-based Komal Bedi Sohal, erstwhile national creative officer, Rediffusion-Y&R, has been promoted to the post of chief creative officer. The development comes less than three months after Sam Ahmed, vice-chairman and chief creative officer, Rediffusion-Y&R, decided to move on from his role.

"Well, it's work as usual for me. Sure, it feels good; it is wonderful and I am looking forward to it," Sohal says, confirming the news to afaqs!.

It is also learnt that this development is a part of some larger structural changes currently taking place at the agency. For instance, sources reveal that Delhi-based Chraneeta Mann, former executive creative director at the agency, has been given a larger, national role (such as national creative director). Currently, according to her LinkedIn profile, she is national creative head, Delhi and Bengaluru, Rediffusion-Y&R.

More changes on the leadership front are underway at the agency.

Sohal joined Rediffusion in March this year. She moved in from the Dubai-based Lowe Middle East and North Africa office, where she was executive creative director. She spent the past 11 years in Dubai, where she was with Y&R Dubai as executive creative director for eight years before joining Lowe.

Sohal has 19 years of experience and began her career in advertising at Trikaya Grey, New Delhi in 1993. After three years, she moved to Enterprise, New Delhi and has worked with Euro RSCG, Kolkata and Quadrant, Lowe, Mumbai.

Some of the brands Sohal has worked on in her career include Harvey Nichols, Land Rover, LG, Citibank, Colgate, Virgin Atlantic, Axe deodorants and Microsoft Xbox. Her numerous international awards range from Grand Prix gold, silver and bronzes to The ANDYS, Art Director's Club, Clio, Dubai Lynx, Mena Cristal Awards, London International Awards, New York Festivals, EPICA, and Loeries. Her work has been featured in the annual D&AD publication, Communication Arts and Luerzer's Archive.

As reported in afaqs! during her appointment at Rediffusion, Sohal has been ranked No. 2 in 'The Top Art Directors in the World' list by The Big Won Creative Ranking 2011, and has stayed in the top 10 bracket for the past five years.

(With inputs by Rashmi Menon)