Beverage brand Orangina meets creative and media agencies

The process that is still in its nascent stages is underway in Mumbai.

Fruit-based beverage brand Orangina is on the lookout for creative and media planning/buying agencies. The Mumbai-based pitch process is still in its preliminary stage at the moment.

Orangina is manufactured in India by Suntory Narang, a joint venture between Japanese conglomerate Suntory and Mumbai-based Narang Group, founded by Rahul Narang, the company's chairman.

When contacted, Siddhartha Garg, brand manager, Orangina, Narang Group, confirmed the news to afaqs!.

The ad campaign for Orangina is slated to break early next year. While the media mix will include most communication channels, there will be special focus on the digital medium and mobile apps. The brand will be targeted at individuals in the 20 to 29 years age bracket, belonging to SEC A. The campaign will focus on 4 million+ population cities in the country.

Brand Orangina was born in 1935. The first advertisement for Orangina was released in 1953. Created by Bernard Villemot, it was an image of a poster showing a sunshade made from an orange peel. Since then, the orange zest (peel) has become the logo of the brand. All subsequent communication was based on this theme.

In 2001, Orangina became a part of Cadbury Schweppes. In 2009, the Orangina Schweppes Group became a part of the Suntory Group.