Sheel Saket quits Euro RSCG India

He plans to move away from conventional agency life and move into something more innovative.

Sheel Saket, vice-president, client servicing, Euro RSCG India (Delhi) has put in his papers. He was with the agency since 2008.

Confirming the development to afaqs!, Saket says, "Working at a multi-disciplinary agency like Euro has been an enriching experience for me. I, along with Satbir Singh (managing partner and chief creative officer, Euro RSCG India) and Sushant Panda (CEO and managing partner, Euro RSCG India), did a lot of interesting work for a diverse range of clients at Euro."

When asked about his next move, he says that now begins his quest to do something innovative, something way beyond the scope of a conventional advertising career.

Saket has almost 16 years of industry experience. A product of Amity Business School, Saket worked on the marketing side briefly before starting his agency career; he was with Denver-based telecom company Executive TeleCard for around a year and a half before starting his agency career with McCann Erickson Delhi as account manager in 1998.

Saket spent four years at McCann Erickson before moving to JWT in 2003. Key brands he worked on here include Pizza Hut, Monte Carlo and Hero Cycles. After a couple of years, he joined Ogilvy India, where he got the opportunity to work on brands such as LG, Maruti, Dabur, Nestle, Schnieder, Oswal and WWF.

After spending three years at Ogilvy, Saket moved to Euro RSCG, where he spent the past four years. At Euro, he managed several key accounts including Voltas, Volvo, Makemytrip.com, NewsX, Future Brands, Max New York Life, Quest Diagnostic, Government of Gabon and Cyberwalk, among others.

Of the clients he serviced at Euro, Saket mentions Max New York Life and Makemytrip.com as brands that are close to his heart. In fact, he was closely involved with the 'Offisial Atyachaar' campaign, a viral marketing effort for the online travel agency that aimed to encourage corporate professionals to stand up against 'Offisial Atyachaar' and opt for work-life balance.