Salt Brand Solutions and MEC win CarTrade.com account

The win comes on the back of a multi-agency pitch.

Vehicle website CarTrade.com (also known as CarTradeIndia.com) has concluded its creative and media pitches. The creative mandate has been awarded to Mahesh Chauhan and Minakshi Achan's start up, Salt Brand Solutions and the media planning and buying duties have gone to Mediaedge:cia (MEC), a GroupM agency.

For both agencies, the development comes on the back of a multi-agency pitch process that was held in Mumbai recently.

Sources close to the development have confirmed the news to afaqs!. It is further learnt that the media plan is yet to be frozen and that the media spends are still in the process of being finalised.

CarTrade.com is a comprehensive online vehicle platform where buyers and sellers of used and new vehicles can get in touch with one another. The website has tie ups with several prominent financial companies; this helps in securing good deals for its customers.

The digital property was launched in October, 2006 by Akshay Shankar and Nick Silderhuis. Currently, the team caters to buyers and sellers of new cars, used cars, new bikes and used bikes. It also offers services such as finance and insurance to its patrons.

The brand is positioned as 'India's Online Vehicle Market'.