Web18's In.com to initiate creative pitch

The process is slated to take place in Mumbai soon.

Horizontal website In.com, a part of Web18, has decided to review its creative duties and is all set to initiate a full-fledged creative pitch. The pitch will be formally announced by the In.com authorities in a few days.

Senior level sources at the company have confirmed the news to afaqs!, stating that the team is yet to send out official invitations and pitch briefs to agencies. The presentations are most likely to be held in Mumbai.

Metal Communications is the incumbent creative agency on this account. It may be recalled that a unique live online radio initiative was launched by the agency for In.com in July, 2011. Called Artiste Radio, the 24X7 live radio offering had dedicated channels across various genres.

In.com belongs to Web18, which is the digital arm of the Network18 group.

Web18 has other online properties such as its news-based websites IBNlive.com and Firstpost.com, finance-led website Moneycontrol.com, cricket-driven website CricketNext.com and its social media platform, Blaze, available at IBNLive.in.com/Blaze, amongst other digital offerings.