ONGC initiates creative pitch

The pitch will take place in Delhi.

Oil and Natural Gas Corporation (ONGC) has initiated a creative pitch to empanel several agencies on its creative roster.

It is learnt that a few prominent advertising agencies have already been invited to make presentations. Sources close to the development inform afaqs! that the invitations were faxed by the ONGC authorities a few days ago.

The pitch presentations will be held in Delhi, where the company is headquartered.

Typically, every two to three years, ONGC reviews the agencies on its creative roster. In 2010, it had conducted a multi-agency pitch, at the end of which R K Swamy BBDO, Lowe, Grey Worldwide, Saatchi & Saatchi and Percept/H were empanelled. At the time, the account was split amongst these agencies such that R K Swamy BBDO, Lowe and Grey Worldwide were given the responsibilities for Tier 1 regions, while Saatchi & Saatchi and Percept/H were given the creative duties for Tier 2 areas.

Prior to this empanelment, the roster included Rediffusion-Y&R, Grey Worldwide, R K Swamy BBDO and Bates. These agencies were empanelled in November 2007.

Earlier, Grey Worldwide and R K Swamy BBDO were in charge of the brand's creative duties. Both agencies were brought on board in 2004. A year later, Grey was awarded the mandate for ONGC's retail outlets.