Onads Communications to handle JW Marriott's creative business

The agency that will handle the media planning and buying mandate is yet to be finalised.

Luxury five star hotel chain JW Marriott has decided to award its creative mandate to Onads Communications, the advertising agency launched by Jignesh Maniar in 2008.

The agency will handle this account from its Mumbai office.

The development is the result of a multi-agency pitch that was initiated in Mumbai towards the end of 2011.

While the ad spends for the upcoming campaign could not be ascertained at the time of filing this report, it is learnt that it will exploit media platforms such as print, outdoor and radio. The advertising will primarily include local communication and contact programmes with the brand's customers and clients.

JW Marriott belongs to the parent company, Marriott International. The chain is a well-known brand across the globe and has hotels at places such as Shanghai, Phuket, London, Dubai, Cairo, Beijing, Kuala Lumpur and Bangkok.

In Mumbai, JW Marriott is located at Juhu, a plush suburban location.

Recently, Marriott International was in the news on afaqs! for having launched a mobile application for iPhone and Android devices for the Indian market. The objective was to simplify travel for time-crunched travellers. The free app allows users to avail details of nearby hotels, book rooms, and check their upcoming reservations.

In the past, the creative duties for the account have been handled by IB&W Communication.