Spikes Asia 2011: Creativeland Asia wins Media Grand Prix and 1st place as 'Independent Agency of the Year'; BBDO Leads India Tally; JWT and Contract strike gold

Creativeland Asia secured the first place as 'Independent Agency of the Year', while Mudra Communications secured the third place as 'Agency of the Year'. Mudra and BBDO both have won eight metals each; BBDO India leads with maximum points. JWT follows with four metals.

At Spikes Asia 2011, India brought home a total of 34 metals, comprising three gold, nine silver and 21 bronze awards. The total number of metals awarded across nations was 271.

Creativeland Asia Mumbai won the prestigious Media Grand Prix in the Integrated Media Campaign category for Audi India. The award was for the agency's campaign for the
Audi A8, titled '3D Experience'
.

Overall, BBDO and Mudra Communications won eight metals each. JWT won four metals, Creativeland Asia, Mediacom, TBWA, and Ogilvy India won two metals each, and Leo Burnett, Contract Advertising, McCann Worldgroup, Taproot India, Beehive Communications, and Mindshare brought back one metal each.

India fared well in the Special Awards segment. Creativeland Asia secured the first place as Independent Agency of the Year, while Mudra Communications secured the third place as Agency of the Year. India received special mention as 'Highly Commended' in the Young Creative Media Competition.

Three Gold Spikes for India

The Indian agencies that brought back gold metals include JWT, BBDO and Contract Advertising.

JWT won a Film Gold Spike in the Internet Film category for its advertisement for The Times of India. BBDO India won a Media Gold Spike in the Integrated Media category, for its Shave Sutra campaign for Gillette Mach3 Turbo Sensitive. Lastly, Contract Advertising bagged a Media Gold Spike in the Product/Service-Corporate Information category, for its 'Soles with Souls' campaign for JK Tyres.

Mudra magnificence

Mudra Communications won one Silver Spike, one Silver Spike Campaign, and six Bronze Spikes. The agency's Silver Spike was a Print & Poster Craft Spike in the Copywriting category, for its campaign titled 'Bizzare Laws' for FACSE (Forum Against Child Sexual Exploitation). The agency's campaign that won a Silver Spike was that for shredder machine Stedfast, in the Art Direction category. The campaign comprises three advertisements, titled 'Torture Room', 'Bedroom' and 'Locker Room'.

The agency won six Bronze Spikes, of which three were for its Silent National Anthem campaign for Reliance Media Works (Big Cinema) -- one Film Spike (Product & Service- Corporate Image category), one Media Spike (Best Use of Media-Best Use of Screens category), and one Promo & Activation Spike (Product/Service-Corporate Image and Information category).

The other three Bronze Spikes were for its 'Disappearing Discounts' ad for RI Ayurveda Research Labs (Lass Natural Cosmetics) -- one Media Spike (Best Use of Ambient Media: Small Scale), one Direct Spike (Use of Mailings), and one Design Spike (Corporate or Brand Identity category).

BBDO brilliance

Besides BBDO India's aforementioned Gold Spike (Media Gold Spike in the Integrated Media category, for its Shave Sutra campaign for Gillette Mach3 Turbo Sensitive), the agency also bagged one Silver Spike and six Bronze Spikes.

The Silver Spike was an Integrated Spike for the Shave Sutra campaign. Of its six Bronze Spikes, two were for Aviva Life Insurance's 'Call from the Future' advertisement - one Media Spike (Best Use of Special Events and Stunt/Live Advertising category) and one Promo & Activation Spike (Consumer Products & Services category). The Shave Sutra ad won a Bronze Promo & Activation Spike, too, in the Best Product Launch/Re-launch category.

Lastly, the agency's campaign for travel company White Collar Hippies won a Bronze Print Spike in the Sports, Entertainment, Travel and Leisure category. The campaign comprises three advertisements titled 'Nuclear', 'Sea Level' and 'Terrorism'.

Other winning agencies

Besides JWT's aforementioned Gold Spike (Film Gold Spike in the Internet Film category, for its advertisement for The Times of India), the agency came home with three Bronze Spikes, including two Radio Spikes for its 'Nakka Mukka' ad for the Times of India (Consumer Services and Music/Sound Design sub-categories), and one Film Craft Spike in the Direction category for its ' Endless Goodbye' ad for Bharti Airtel.

Winning two metals each were Creativeland Asia, Mediacom, TBWA and Ogilvy India. Besides Creativeland Asia's coveted Media Grand Prix for Audi India, the agency won a Digital Bronze Spike for its 'Plan T' campaign for Hippo Baked Munchies in the Community Applications sub-category.

Mediacom bagged one Silver Spike and one Bronze Spike, both Media Spikes. The silver was for its 'Unlearning to Educate' campaign for Shiksha (a CSR initiative by P&G), and the bronze was for its Vicks CJ Hunt campaign for P&G's Vicks.

TBWA also bagged one Silver Design Spike and one Bronze Design Spike, both for its 'Immigration Stamps' campaign for Yatra.com, in the Corporate Brand or Identity category.

Like Mediacom and TBWA, Ogilvy India, too, won a Silver Spike and a Bronze Spike. The silver was a Print & Poster Craft Spike (Illustration category) for its Mentos Sour Marbles campaign comprising three ads (titled 'Gun', 'Guillotine' and 'Snake'); the bronze was a Film Craft Spike for its 'Train' film for Indian Railways, in the Best Use of Music category.

Winning one metal each were Leo Burnett, Contract Advertising, McCann Worldgroup, Taproot India, Beehive Communications and Mindshare. As mentioned earlier, Contract Advertising bagged a Media Gold Spike in the Product/Service-Corporate Information category for its 'Soles with Souls' campaign for JK Tyres. Leo Burnett won a Silver Design Spike for its Gandhiji Font ad; while Taproot India won a Bronze Print Spike for its effort for The Times of India. Mindshare won a Silver Media Spike for its ad for Surf Excel, and McCann Worldgroup won a Silver Media Spike for its Saffolalife ad. Beehive Communications won a Bronze Design Spike for its 'Sketch-A-Card' ad for the Shashikant Gavali Institute of Rapid Sketching.