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Shekhar Badve

Amul Cheese sheds its skin; takes on a new red, yellow and blue avatar  Marketplace
How a classic brand can stay relevant to Gen Z
By Shekhar Badve
Jan 18, 2022 05:10 IST 5 Min read
Dabur's Real Activ fruit, veggie juice cartons now say 'gut health', 'heart health', 'immunity boost' Guest Article
It's time for brands to stop talking and start doing
By Shekhar Badve
Aug 12, 2019 05:45 IST 4 Min read
How brand design can reduce entropy Guest Article
How brand design can reduce entropy
By Shekhar Badve and Lokus Design
May 08, 2019 22:48 IST 5 Min read

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