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Ganapathy Viswanathan

Branding challenges in low-involvement categories: How brands are innovating to stay relevant Guest Article
Branding challenges in low-involvement categories: How brands are innovating to stay relevant
By Ganapathy Viswanathan
Sep 16, 2024 04:30 IST 3 Min read
How Titan, a home-grown brand, has made waves in the market Guest Article
How Titan, a home-grown brand, has made waves in the market
By Ganapathy Viswanathan
Aug 06, 2024 04:30 IST 3 Min read
Why PR is still growing… and it will only grow more in the coming years? Guest Article
Why PR is still growing… and it will only grow more in the coming years?
By Ganapathy Viswanathan
May 09, 2024 04:50 IST 5 Min read
How new young cricketers are giving brands an option for brand endorsements? Jaiswal and Jurel the new entrants Guest Article
How new young cricketers are giving brands an option for brand endorsements? Jaiswal and Jurel the new entrants
By Ganapathy Viswanathan
Mar 07, 2024 11:09 IST 4 Min read
Brands are embracing PR, but challenges in talent and content creation loom large Guest Article
Brands are embracing PR, but challenges in talent and content creation loom large
By Ganapathy Viswanathan
Jan 05, 2024 04:30 IST 4 Min read
Political campaigns are always a challenge! How can PR agencies partner them? Guest Article
Political campaigns are always a challenge! How can PR agencies partner them?
By Ganapathy Viswanathan
Dec 04, 2023 07:33 IST 4 Min read
The vital role of strategy-led research in crafting effective PR campaigns Guest Article
The vital role of strategy-led research in crafting effective PR campaigns
By Ganapathy Viswanathan
Sep 27, 2023 05:10 IST 4 Min read
Honest messaging and staying transparent will help to boost your PR campaigns Guest Article
Honest messaging and staying transparent will help to boost your PR campaigns
By Ganapathy Viswanathan
Aug 11, 2023 05:00 IST 3 Min read
How to match client expectations in PR Guest Article
How to match client expectations in PR
By Ganapathy Viswanathan
Jun 29, 2023 05:00 IST 4 Min read

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