ASUS appoints Leon Yu as regional head for India

Leon takes charge from Peter Chang who has now moved to ASUS headquarters in Taiwan and heads the Market Development Center for APAC.

ASUS, the Taiwanese mobile brand, has appointed Leon Yu as the regional head for India and South Asia. Leon joins ASUS India from ASUS Middle East to assume the responsibility from Peter Chang, who has now moved to ASUS headquarters in Taiwan and heads the Market Development Center for APAC.

In his new role, Leon will be responsible for building ASUS' brand and business in the South Asia region which includes India, Sri Lanka, Bangladesh, and Nepal with a focus towards building client relationships, growing business volumes and sales of ASUS branded products and services.

Speaking about his new role, Yu says, "I am very pleased to join ASUS India and look forward to building on the momentum and growth that Peter and his team have created here. I've already begun engaging with our team across India and I am eager to continue to build the incredible reputation ASUS has earned in India across the product range starting from smartphones, laptops and the ROG series."

Yu started his career with ASUS about 15 years ago where he was an integral part of the leadership at ASUS headquarters, Taiwan. He has been instrumental in building and growing businesses for driving sales and market shares for different markets. Prior to this, Yu was the regional director for ASUS Middle East for six years, since 2012 where he was responsible for building and executing the regional strategy, resourcing and business growth.