Bishwajeet Samal is head of marketing - Volkswagen

He will be reporting to Steffen Knapp, Director, Volkswagen Passenger Cars India.

Europe’s leading car manufacturer Volkswagen, in a bid to further strengthen its core team, has appointed Bishwajeet Samal as head of marketing, Volkswagen Passenger Cars in India. He is currently responsible for regional marketing, International Communications at Volkswagen AG, Germany.

Speaking about his new role Samal says, “I am extremely overwhelmed to have returned to India and working in this dynamic market. I look forward towards further strengthening the brand's presence in India.”

According to the press release shared by the company, Samal joined Volkswagen India in 2008 and returns to the homeland with over a decade of experience within the brand Volkswagen. Samal’s appointment will be effective June 1, 2018. He will be reporting to Steffen Knapp, Director, Volkswagen Passenger Cars India.

Commenting on Samal's appointment, Knapp says, “At Volkswagen, nurturing in-house talent and offering a diverse platform of enhanced learning is at the core of our brand philosophy. We are confident that Bishwajeet’s extensive experience in marketing shall contribute to our growth in India.”