Pepperfry unveils new logo, designed by L&K Saatchi & Saatchi

The brand aims to promote its new brand identity through a multi-pronged social and digital strategy.

Furniture and Home Products marketplace firm, Pepperfry.com unveiled a new visual identity. The new logo has been designed by Pepperfry's creative agency L&K Saatchi & Saatchi.

Talking about the new identity, Kashyap Vadapalli, chief marketing officer, Pepperfry, says in a press note, "We believe the time is right to infuse freshness into our brand and make our identity reflect our values and ethos. Today, we are the most recognised furniture brand in the country and this has been achieved through a relentless focus on delivering happiness to our consumers. We are confident that this promise will be further strengthened through our brand identity change. It is a representation of who we have become today and how we are well on our path to further dominate the furniture and home segment."

Pepperfry has been in the Indian market for a period of around six years now. As per the press note, the new Pepperfry logo imbibes the cultural values of intensity and inclusiveness which have helped the brand to develop market and consumer solutions. Pepperfry aims to promote the new brand identity to reach current and potential Pepperfry consumers through a multi-pronged social and digital strategy. The key focus will be on creating a compelling social marketing campaign through collaborations with strong digital and social platforms to convey the new logo evolution story to consumers.