VIVO bags title sponsorship rights of the Pro Kabaddi League for 5 years

Pro Kabaddi Season 5 will be aired on Star Sports from July 2017.

Pro Kabaddi has signed on VIVO as the title sponsor for 5 years. VIVO Pro Kabaddi Season 5 kicks-off in July 2017 on the sports broadcaster, Star Sports.

Speaking about VIVO Pro Kabaddi, Sanjay Gupta, managing director, Star India says in a press release, "We are delighted to have VIVO as our title sponsor, as they happen to share a common vision with Star Sports to make Pro Kabaddi one of the finest leagues in the world. VIVO coming on board as the title sponsor is a significant milestone in the growth story of the league. Star Sports will continue its efforts to elevate the stature of the sport further."

Speaking on the deal, Kent Cheng, chief executive officer, VIVO India, says "We are thrilled to partner with Pro Kabaddi league as the title sponsor. This association is important for us as Pro Kabaddi league has reached incredible heights and now proudly stands as one of the most successful leagues in India."

Cheng adds, "Earlier seasons have shown that Kabaddi is a sport whose popularity cuts across all audiences. With this association, Vivo aims to target the right audience and capture the hearts of Indians. We would like to wish Pro-Kabaddi league huge success for the years to come."

According to the press release, the upcoming 5th season will make Pro Kabaddi India's biggest sports league with up to 12 teams and more than 130 matches spread across 13 weeks. Through this association, VIVO aims to achieving a stronger brand recall and excellent visibility for the brand.