Vistara's Kishore Mardikar heads to TataCLiQ.com

He joins as chief , brand marketing and institutional sales.

TataCLiQ.com, Tata group's multi-brand 'phygital e-commerce' player, has appointed Kishore Mardikar as chief - brand marketing and institutional sales. Prior to this, he was vice president, marketing at Tata SIA Airlines (Vistara) where he played key role in the launch of brand Vistara and building its frequent flyer program - Club Vistara.

TataCLiQ is looking to foray into newer categories and expanding its brand portfolio. Other key appointments are Sauvik Banerjjee who joins the leadership team as the chief technology officer and Behram Sabawala who joins as chief financial officer. They will be based in Mumbai.

The leadership team of TataCLiQ.com includes chief operating officer. Vikas Purohit and Reuben Pandian, head- omni channel, who is spearheading the Phygital effort for the company.

As chief - brand marketing and institutional sales, Mardikar will spearhead the marketing and customer retention initiatives at TataCLiQ.com, and will also build the institutional sales setup. A TAS Manager of year 2000, he brings along with him experience in the areas of marketing, sales and operations across the telecom, hospitality, and airlines sectors. He started his career with Tata Technologies and held key positions at Tata Teleservices and Roots Corporation (Ginger). Mardikar holds a Post Graduate Diploma in Industrial Management from National Institute of Industrial Engineering.

"We are pleased to have Sauvik, Kishore and Behram on board with us at an exciting stage of our journey. Since launch, TataCLiQ.com has seen multi-fold growth and has been partnering with several retail organisations in our Phygital evolution. I am sure that with their collective knowledge and expertise, we can build on this momentum further and deliver on our value of an authentic and brand forward experience to our consumers," says Ashutosh Pandey, CEO, Tata CLiQ.com

Incubated by Tata Industries, Tata CLiQ is a venture that is focused on developing a differentiated e-commerce proposition. It offers a range of brands across apparel, footwear, electronics, watches, accessories and luxury. Through Tata CLiQ's Phygital platform, shoppers can order, collect, return and exchange products anywhere, anytime - either online or at brand partners' stores.