Sreeram Venkateswaran joins Hero Cycles as director, marketing

He will be responsible for the growth of premium and new generation bicycle business for the company.

Hero Cycles has appointed Sreeram Venkateswaran as director, marketing. He joins Hero Cycles from Daimler India Commercial Vehicles, where he helped establish the BharatBenz brand in India. At Hero Cycles, he will be responsible for the growth of premium and new-generation bicycle business for the company.

Commenting on the appointment, Pankaj Munjal, chairman and managing director, Hero Cycles, says, "We welcome Mr Venkateswaran to our team. Marketing forms one of the primary pillars of organisational excellence at Hero Cycles, and I am confident that this appointment will be integral to our organisational growth, both vertically and horizontally. I wish Venkateswaran all the best for his tenure here with us."

Venkateswaran, too, on his part, looks forward to his new role. "It is my good fortune to work with Hero Cycles. I am conscious that we, as a company, need all the support that each of its employees can provide for it to prosper and shine. I believe that with the strong heritage of quality and customer orientation that we carry, my team and I shall work tirelessly to anticipate and fulfil our customer's expectation at all times," he says.

Venkateswaran holds a B Tech (Mechanical) degree from Bhopal University and brings with him over 25 years of experience in the automotive industry, primarily in customer facing roles. The organisations where he has worked include Mahindra & Mahindra, Tata Motors, Eicher, and Bajaj Auto.

Incorporated in 1956, Hero Cycles claims to be the largest cycle manufacturer by volume in the world. The company claims to have a manufacturing capacity of 7.5 million bicycles per year, with its manufacturing units in Ludhiana (Punjab), Bihta (Bihar) and Ghaziabad (UP). The Hero Motors Group includes Hero Cycles, Hero Motors, ZF Hero Chassis Systems, Munjal Kiriu Industries, Munjal Hospitality, and Oma Livings.