Tata Chemicals launches consumer products brand Sampann

It will act as an umbrella brand which will house the current and future food portfolio, including the unpolished high-protein dal range and low-oil absorb besan.

Tata Chemicals has announced the launch of a new brand, Tata Sampann, under its consumer products business. It will act as an umbrella brand which will house the current and future food portfolio including the unpolished high-protein dal range and low-oil absorb besan.

A Hindi word 'Sampann' means 'enriched, prosperous, complete'; it connotes the brand's purpose to offer that extra nourishment in daily foods. Set against a green backdrop which symbolises the purity and authentic goodness of products, the creative elements in the repackaged form of the product have been designed by DMA Yellow Works and Leo Burnett.

Richa Arora, COO, Consumer Product Business - Tata Chemicals, says, "Tata Sampann will focus on offering everyday nourishing foods that form a part of the Indian thali, as they enable delivery of health and wellness to a wide cross-section of consumers. As we expand further into the foods category, we felt that there was a need to create a new identity that would encompass the entire range. Tata Sampann stands for quality, authentic and high on nutrition products for healthy living. Through our products, we aim to enrich everyday meals with extra nutrition and extra joy."

Tata Sampann has also launched a communication campaign titled 'Goodness Ki Shuruaat' to communicate the focus and benefits of its offerings. Tata Sampann believes that natural goodness is the way to go for a healthy, balanced life. From procurement, processing to packaging, not only does the brand select the best produce, but also ensures that products reach the kitchen exactly the way nature intended them to.

A part of the US$ 100 billion Tata Group, Tata Chemicals Limited, now in its 75th year, is a global company. Its portfolio extends from salt to other food essentials.