IMRB is the Market Research Agency of the Year

The agency has retained this title for the eighth time.

IMRB International has been declared 'The MR Agency of the Year 2014' retaining its title for the eighth time. The winners were felicitated at the recently held 24th Annual Market Research Seminar of the Market Research Society of India (MRSI), which was attended by over 200 professionals from India's research fraternity.

Of the 20 papers presented at the seminar, Team IMRB went on to win The Best Paper, the First Runner Up, and several session awards across categories. A panel of distinguished senior marketing executives and research experts selected the best entries from 250 papers submitted by the researchers and marketers on the basis of comprehensive evaluation criteria. These papers were showcased at the two day conference held in Mumbai on November 10 and 11, 2014.

The annual MRSI seminar showcases technological developments, innovative approaches and methodological advances from the Indian market research industry. This year's Seminar titled 'Rock the Boat: Crossing the chasm in MR' centered on the exciting future of Market Research and deliberated on the subject- 'Are we future ready?'.

Speaking about the award, Thomas Puliyel, president, IMRB International, says, "We feel both proud and humbled by this recognition given to us by our peers, the clients and the industry. I salute the teams of our research professionals who made this feat possible".

Established in 1971, IMRB International, a member of the Kantar Group, operates in market research services in Asia. IMRB's footprint extends across 53 offices in 18 countries spanning South Asia, Middle East, North Africa, South East Asia and Europe.

MRSI was established in 1988 and is a non-profit autonomous market research body formed by research providers and users to uphold and enhance the professional standards of market research and consumer insight in the country. It has more than 40 corporate and 100 individual members.